SMB Spark · What I do
Start with the problem.
You don't need to know which of these you need. Most problems touch more than one.
Strategy & Growth
Does this sound familiar?
“Leads dried up and I don't know why.”
“I'm attracting customers who aren't a good fit.”
“I'm launching something and need a plan to sell it.”
How it usually works
I start by looking at the business, customers and constraints. A single diagnosis can identify what to do first; a focused project or ongoing help can put the plan into practice.
Related: PracticeHound →Systems & Automation
Does this sound familiar?
“I'm doing quotes, invoices and follow-ups by hand.”
“My customer information lives in five places.”
“I bought software nobody uses.”
How it usually works
I map what happens today and where work gets stuck. That might end with a diagnosis, a focused system improvement, or ongoing help testing and refining the process.
Related: RuffRoute →Digital Tools & Prototypes
Does this sound familiar?
“My website needs a quote calculator or booking tool.”
“I want to test an app idea before spending more money.”
“I need a simple internal tool instead of another subscription.”
How it usually works
I help define the smallest useful version first. Start with a diagnosis of the idea, move into a build sprint, or continue with improvements as you learn what people need.
I build with AI-assisted tools, so a working prototype can take weeks instead of months and costs less to test. The tools make building faster. Deciding what to build is still the hard part.
See what I've built →Programs & Training
Does this sound familiar?
“My participants need practical help they can use in their businesses.”
“My training materials need to reflect how business owners work today.”
“My program needs tools that support people between workshops.”
How it usually works
I start with your participants and program goals. A diagnosis can clarify the need; a pilot or focused project can test an approach before ongoing delivery and improvement.
This builds on six years as Head of Marketing for PACE's Business Division, working inside the small-business and economic-development ecosystem.
Explore partnerships →Not sure what you need?
Bring the problem. Figuring out the right response is part of the work.