Clear thinking.
Working tools.
I figure out what your business needs, then help build it โ for small businesses and the organizations that support them.



What are you trying to solve?
Does this sound familiar?
- Leads dried up and you don't know why.
- You're attracting the wrong customers.
- You're launching something and need a plan to sell it.
Run a program for small businesses? See partnerships
Selected work.
See all work
PracticeHound
Helps physicians evaluate potential practice acquisitions.
- Problem
- Physicians buying a practice with an SBA loan often pay for full diligence before knowing whether the deal even works financially.
- What I built
- Designed and built a first-pass screen that runs the loan math, applies red-flag rules, and says whether a deal is worth a closer look.

BidDibs
Turns any bid package into a one-page list of everything that could disqualify you, with page numbers.
Visit site
RuffRoute
Scheduling and route planning for mobile service businesses, starting with dog groomers.
From the question to the work
How it works.
Diagnose
Understand the business, the customer, the constraints and the real problem.
Design
Choose the right strategy, system or product.
Build
Turn the plan into something that works.
Improve
Test, learn and expand what works.
You can start at any step. Sometimes a clear diagnosis is all you need.
Ways to start.
A focused diagnosis
Find out what's actually wrong and what to do first.
Usually 1โ2 weeks
A build sprint
A defined project that ends with a working tool, site or prototype.
Usually 2โ6 weeks
Ongoing help
Fractional strategy and build support.
Month to month
These are typical timelines, not fixed packages. Scope and pace can be adjusted or prioritized to fit your budget, urgency and my availability.

The person behind SMB Spark
I'm Daniel Ing.
I've worked in marketing, banking, economic development, product marketing and partnerships, and these days I build the tools too. Most small-business problems don't fit neatly in one of those boxes, so I don't either.
More about meRun a program for small businesses?
I help organizations design better training, toolkits and tools for the businesses they serve.
Explore a partnershipHave a problem you're trying to solve?
Tell me what's happening, what you've tried and where you're stuck. I read every message myself.