Clear thinking.
Working tools.

I figure out what your business needs, then help build it โ€” for small businesses and the organizations that support them.

PracticeHound homepage showing a practice deal screen
BidDibs homepage showing a bid/no-bid kill sheet with requirements and page numbers
RuffRoute demo landing page for a fictional mobile dog grooming business

What are you trying to solve?

Does this sound familiar?

  • Leads dried up and you don't know why.
  • You're attracting the wrong customers.
  • You're launching something and need a plan to sell it.
Tell me about itMore about this
04Not sure.Something's not working and I can't pin it down.

Run a program for small businesses? See partnerships

Selected work.

See all work
BidDibs homepage showing a bid/no-bid kill sheet with requirements and page numbers
ProductLive

BidDibs

Turns any bid package into a one-page list of everything that could disqualify you, with page numbers.

Visit site
RuffRoute demo landing page for a fictional mobile dog grooming business
Prototype / ExperimentIn development

RuffRoute

Scheduling and route planning for mobile service businesses, starting with dog groomers.

From the question to the work

How it works.

01

Diagnose

Understand the business, the customer, the constraints and the real problem.

02

Design

Choose the right strategy, system or product.

03

Build

Turn the plan into something that works.

04

Improve

Test, learn and expand what works.

You can start at any step. Sometimes a clear diagnosis is all you need.

Ways to start.

A focused diagnosis

Find out what's actually wrong and what to do first.

Usually 1โ€“2 weeks

A build sprint

A defined project that ends with a working tool, site or prototype.

Usually 2โ€“6 weeks

Ongoing help

Fractional strategy and build support.

Month to month

These are typical timelines, not fixed packages. Scope and pace can be adjusted or prioritized to fit your budget, urgency and my availability.

Daniel Ing

The person behind SMB Spark

I'm Daniel Ing.

I've worked in marketing, banking, economic development, product marketing and partnerships, and these days I build the tools too. Most small-business problems don't fit neatly in one of those boxes, so I don't either.

More about me

Run a program for small businesses?

I help organizations design better training, toolkits and tools for the businesses they serve.

Explore a partnership

Have a problem you're trying to solve?

Tell me what's happening, what you've tried and where you're stuck. I read every message myself.

Tell me about it